HELPING YOU CREATE LONGEVITY WITH YOUR PHYSICAL AND MENTAL HEALTH THROUGH STRENGTH
STRENGTH
We see strength as more than what is on the bar. It's how you see & speak to yourself, how you treat others, and how you can change the world around you.
COMMUNITY
Community & connection is the bedrock of what we do at Ethos. If you want to go fast, go alone. If you want to go far, go together.
PERFORMANCE
We help people overcome injury, we help people set world records, and we help people lift for the first time in their lives.

SAM HALL
Head Coach
I’ve been involved with competitive athletics and sports my whole life. I was originally an English and history teacher, but after 2013 I decided I needed a big change so I moved to Alberta, Canada where I got my start as a trainer.
I worked my way up through the industry to manage gyms and become a personal training education specialist for the company I worked with, but along the way fell in love with powerlifting and strength training – I’m a national competitor in the sport, a state referee, and an accredited coach.
I love to help people find themselves through strength sports, and tap into their true potential. I believe that Powerlifting is a sport for everyone, regardless of background, and that with dedication and hard work everybody can find just how strong they truly are.

DENNISE BACOLAS
Coach
I haven't always been into exercising or training. I was overweight my whole life and decided to make a change when I was 100kg at the age of 16. A year later, I had dropped 30kg through a combination of cardio and weight-training, and maintained my weight for 3 years. After a few years of stalled progress, I decided to change my goals and concentrate on becoming stronger.
I have been on both ends of the training spectrum - from weight-loss to weight-gain. I gained 20kg to grow muscle, get strong and improve upon my technique. This is where I fell in love with strength training and eventually Powerlifting.
I believe that everyone deserves to be strong and feel strong. It's really empowering to see strength improvements and improvements within your body composition, too, just by following a structured training program and implementing positive lifestyle changes. I strive to help each of my clients reach their fullest potential inside and outside of the gym.

ARSHIA ARSHADI
Coach
Growing up I was always fascinated by strength sports.
I played American football as an offensive lineman throughout junior high and high school. Training for football in the gym was always my favorite part of school, and this where is discovered my love for powerlifting at the age of 18.
I instantly knew this was something I wanted to be a part of and compete in, so I signed up for my first competition in 2015.
Through powerlifting I also found my passion for helping others achieve personal goals on the platform and confidence through training, which is the most reward part of my coaching.
I’ve coached for over 8 years, leading my athletes to break:
- 6 national records in the 100% Raw federation
- 2 World Records
- 11 Provincial/State records in the Alberta Powerlifting Union
- 2 international gold medals in World Powerlifting
With many athletes securing high placings at the National level within the IPF/CPU/APU and 100% Raw/World Powerlifting.
My mission is to make all my clients as strong as possible and help them reach their full potential.
I strongly believe that anyone can benefit from strength training, whether it’s to compete or improve quality of life and I’m happy to be a part of that journey.